Korean “Sambok”: The Three Hottest Days of Summer and How to Survive Them Like a Local

If you’re living in Korea or just visiting during July and August, you might be surprised to find certain restaurants suddenly packed and conversation turning toward special dates called “Chobok,” “Jungbok,” and “Malbok.” These are more than just random days—they mark Sambok (삼복), a unique Korean tradition for coping with the hottest time of the … Read more

Experience Real K-Beauty in Seoul: Your Ultimate Guide to the 2025 Korea Beauty Festival 🇰🇷

Official poster for the 2025 Korea Beauty Festival featuring icons of K-Beauty themes like makeup, wellness, hair, health, and fashion.

Are you a fan of K-Beauty?In the summer of 2025, Seoul invites global beauty lovers to experience the heart of Korean skincare, makeup, and wellness at the 2025 Korea Beauty Festival — a month-long celebration of everything K-Beauty. This is not just a trade show. It’s a hands-on cultural experience where you can explore Korea’s … Read more