The Ultimate Guide to ‘Ga-Sung-Bi’: 7 MUST-BUY No Brand Items at Emart

Pure Avocado Oil bottles from No Brand, representing the healthy and cost-effective Korean budget shopping trend.

Beyond the Brand: Why Koreans Are Obsessed with ‘No Brand’ Welcome to the world of Ga-Sung-Bi (가성비), the Korean philosophy of achieving maximum value for money. This term, which means Cost-Effectiveness, drives millions of consumers to seek high quality without the high price tag. Leading this trend is No Brand, the powerful Private Label (PL) … Read more