The Elusive LEGENDARY Hotteok: How to Find the Famous ‘Ssal Yeon-Ip’ Pop-up Store in Korea

Close-up of Ssal Yeon-Ip hotteok cross-section with molten brown sugar syrup and nuts flowing out.

The Ultimate Treasure Hunt for Korea’s Best Sweet Snack Are you ready to level up your Korean street food hunt? Most guides tell you to find Hotteok (호떡, sweet pancake) at local markets, but the best one I’ve ever tasted isn’t fixed to a single spot. It’s an elusive, moving target that shows up in … Read more

Gwangjang Market: 7 MUST-TRY Street Foods & Pro Tips for First-Time Visitors

Traditional Korean food stalls at Gwangjang Market featuring kimchi, vegetables, and lively market atmosphere.

Gwangjang Market is the oldest traditional market. Gwangjang Market is not just the oldest traditional market in Seoul — it’s a living piece of history, culture, and daily life.In this guide, we’ll walk you through the must-try foods and top tips for visiting Gwangjang Market! Today, Gwangjang Market not only preserves Korean tradition but also … Read more